Sourcing Journal: Avery Dennison and Browzwear Partner to Drive Virtual Design Solutions in Fashion

A partnership between Avery Dennison and Browzwear emphasizes the importance of virtual design solutions, particularly in the labeling stage, to enhance speed-to-market and sustainability in the fashion industry. The collaboration introduces software allowing designers to access Avery Dennison's materials and fabrics for accurate label visuals, reducing excessive physical sampling, textile waste, and carbon emissions. 

The integration aligns with Avery Dennison's sustainability goals and Browzwear's aim for industry-wide adoption, enabling brands to create, customize, and preview garments digitally before production. The partnership supports faster product development and material waste reduction through virtual design.