The fashion industry, historically linked to culture, faces technological challenges as it grapples with the rapid evolution of 3D technology. The rise of 3D has the potential to revolutionize fashion beyond digital transformation, driving real innovation. While some segments of the industry lag in adopting 3D, innovators recognize its potential.
Brands are urged to move beyond the notion of "digital transformation" and leverage 3D's capabilities for sales, marketing, customer experience, and more. By embracing 3D in product creation, visualization, and consumer interaction, fashion brands can unlock opportunities for personalized experiences, AR integration, and cross-industry collaboration. Successful adaptation requires forward-thinking leadership, industry consortium participation, and a spirit of experimentation.
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